Boutiquefeel’s line includes a wide variety of women’s apparel. Their product lines include: Active wear Casual daywear Lounge & sleepwear Swimwear, coverups & accessories Boutiquefeel was founded in 1997 by Karen Michel. The current president is Karen Michel's daughter, Michelle Angelini. Boutiquefeel is currently headquartered in Somerset, New Jersey. Boutiquefeel has designed clothing lines specifically for women of all shapes and sizes. The brand targets the “overweight” demographic that often does not find well-fitting apparel at mainstream retail stores. Many people believe that the size of the market for plus-size apparel exceeds $21 billion. Boutiquefeel currently has twelve boutiques all over the United States. Women who are looking to lose weight can also shop at Boutiquefeel with confidence because many of their clothing items use hosiery stretch fabrics that will expand as a woman looses weight. In 2015 Boutiquefeel partnered with the NEDA Walk to raise money for the National Eating Disorders Association. Boutiquefeel has also collaborated with other non-profits such as The Heart Truth, Colorectal Cancer Alliance, and Susan G Komen for The Cure Foundation. Boutique feel received the Top Ranking Award for “E-Commerce Websites” in 2012 by Internet Retailer. Boutique feel was awarded the DSA’s Design of Excellence award in 2010. The award recognizes excellence and innovation of apparel design every year through an independent panel of judges. Boutique feel had previously won the award in 2003. In July 2011, Boutique feel received a Triple “E” Award for excellence from the Engage Marketing Association. This award is given to brands who have won three of the following awards: The WebAward, Editor's Choice, and Excellence in Communication Award. The company also released its new line in 2018 with a model who is hearing impaired. Boutique feel has an A+ rating from the Better Business Bureau. The company also has no unresolved BBB complaints at this time. The CEO of Boutique feel, Karen Michel, received the Women’s Choice Award in 2010.